Twitch support (@twitchsupport) · twitter

Like most live sầu streaming services, Twitch offers advertising options for brands looking to promote their products and services. Not only does Twitch tư vấn traditional ad placements like pre-roll videos and banners, but advertisers can also find và partner with Twitch influencers. While Twitch is well-known lớn those interested in gaming, it"s often overlooked by advertisers who aren"t sure how it works or if they should be advertising on the platform in the first place. In this article, we"re going to lớn teach you how to lớn run Twitch ads, talk about how Twitch ads work, & give sầu you an overall guide to Twitch advertising.

Bạn đang xem: Twitch support (@twitchsupport) · twitter


Related Content:

Twitch Ads: How They Work & How lớn Run Them:


What Is Twitch?

Twitch is a live streaming platkhung geared towards gamers and gaming influencers. The platform launched in 2011 & has grown exponentially since then, racking up more than 10.5 million unique broadcasters as of Quarter 3 2021. Twitch has also grown to include not just gaming but live sầu streams about other topics lượt thích music, food, crafting, & a whole lot more. Streams vary in length from just a minute lớn 8+ hours.

While the functionality of Twitch varies depending on how you"re accessing the platform, you can watch live sầu streams from any device. You can find the stream you want by searching for specific keywords and browsing through categories. Find a streamer you like? Follow their channel for updates.

Why Advertise on Twitch?

Twitch is owned by Amazon và is one of the most popular video streaming platforms around with more than 140 million monthly active users và 15 million daily active sầu users. In quận 3 2020, Twitch users watched 4.7 billion hours of live streaming on the platkhung giving Twitch a 72.2% chia sẻ of the Clip game streaming market. Nearly half of Twitch users spkết thúc more than đôi mươi hours per week watching live sầu streams on the platkhung with the average amount of time spent on the platform daily hovering around 95 minutes. In light of all these Twitch statistics, the question isn"t "why advertise on Twitch?" but "why wouldn"t you advertise on Twitch?"

Numbers aside, there are other reasons that advertising on Twitch just makes sense:

Real-Time Interactions

Twitch makes it easy for creators và viewers lớn engage in real-time, making the connections seem more personal và viewers more likely lớn trust the opinions of the Twitch influencers they"ve sầu come lớn know và trust.

Community

Most creators on Twitch are plugged all the way inlớn the platsize, sharing not only their đoạn phim game activity but actually talking lớn their viewers about their lives & dreams and asking viewers about their own. Twitch streamers are also incredibly free with their nội dung, further endearing them to viewers.

Xem thêm: Ted Talk Là Gì ? Có Gì Hot Trong Trang Web Truyền Cảm Hứng Triệu View?

How Much Do Twitch Ads Cost?

The cost to run ads on Twitch varies depending on several factors like the number of concurrent viewers, seasonality, viewer age & gender, the type of content, and viewer location. Twitch also allows for non-traditional sale strategies like partnerships with Twitch influencers. Given the variables, it"s hard khổng lồ pin down exactly how much Twitch ads will set you bachồng but estimates from Investopedia place the number between $2–$10 cost per impression.

How Do Twitch Ads Work?

Brands have tons of options when it comes lớn advertising on Twitch. Outside of partnering with influencers and streamers on the platkhung, Twitch offers a hefty menu of traditional advertising options. None of the desktop Clip ads can include targeting from a third-tiệc ngọt nor can they allow third-các buổi party redirects or fourth-buổi tiệc ngọt tags. That said, let"s take a closer look at the Twitch ad types available.

Cross Screen Video

*
*
*
*

Twitch has integrated with Moat, an analytics sản phẩm owned by Oracle that measures real-time attention analytics. This tool will make it easy lớn trachồng analytics và ROI on SureStream ads. With this integration, advertisers will be able khổng lồ track in-view time, viewability, invalid traffic (activity lượt thích accidental or fraudulent clicks that don"t originate from a real user), attention metrics, và other metrics.

What"s Next for Twitch Advertising?

Twitch has started testing ads that run automatically during streams for some users. These ads will run across affiliate & partnered channels and creators will get paid for the ads but they won"t be able khổng lồ control when the ads run. Picture-in-picture viewing may keep the ads from being too disruptive sầu to the viewer experience but Twitch streamers aren"t super pleased about the ads. It"s important to găng tay that the ads are only being tested và haven"t been implemented permanently. However, there"s really no reason lớn think they won"t be.

The ads aren"t supposed to show if the stream has already run an ad recently, so creators should be sure lớn plan out their ad breaks if they don"t want to kết thúc up with a random, unexpected ad break. Using the Twitch advertising best practices we"ve sầu included here will help minimize these disruptions và keep you, your viewers, và advertisers happy.